An origin story has immense power to build rapport with an audience and position you as an inspirational leader. By vulnerably sharing the details of your professional journey, you tap into viewers’ empathy and interest. An effective origin story should inform,...
As a spirit-rich woman entrepreneur, you know that there’s more to success than just hard work. We have to be strategic, we have to be relentless, and we have to believe in ourselves when everyone else may (or may not) be doubting us. So let’s embody these...
If your inner good girl comes forth, you probably know it. She’s the one who always follows the rules, pleases everyone, and never makes a scene. You’re nice, considerate, and always put other people’s needs before your own. And while being a good...
Your brand is so much more than your logo or the color scheme of your website. It’s the feeling people get when they think of your business. It’s the combined energy of your mission, values, and voice. And it’s what sets you apart from your competition. In short, your...
If a picture is worth a thousand words, then consider evocative design the short story of the marketing world. In just a few visual elements, evocative design can communicate your brand identity and values to potential customers in an instant.Of course, with great...
To call in your high-ticket dreamboat clients, you want to speak to the next level Self of your client. But how? You want to bring into your business empowered and ambitious clients ready to leap, you need to craft your branding and marketing messaging in alignment....